Krysilis’ annual update to donors and friends includes detailed information about this nonprofit’s financial standing as well as stories about the individuals who receive services. Information highlights goals attained in the previous fiscal year while stating desired goals for the coming year. Krysilis, Inc. is a 501(c)(3) entity with administrative offices in Forest City, Clarion, and Nevada. It employs approximately 400 staff who provide services to more than 200 individuals with disabilities from each county in the state of Iowa. All pieces written and designed by Joy M. Newcom.
Samples: Annual Report, General Brochure, Services Brochure
A variety of collateral pieces support development efforts for Krysilis and the Krys Foundation, a 501(c)(3) entity formed to aid the capital fund needs of Krysilis, Inc. Communication materials includes a capital campaign booklet with stories about individuals from each of the organization’s service areas, brochures, fliers, posters, fact sheets, complementary stationery, and a video titled “Opportunity Looks Like This.” All pieces written and designed by Joy M. Newcom.
Samples: Case Statement Booklet, Krys Foundation Brochure
Fact sheets were created for each academic department at Waldorf College in 2008. Each pieces was written in narrative form on the front side and featured an outline of a typical program plan for that major on the back side. Content included anecdotes and examples that would appeal to students most interested in obtaining a career associated with that academic discipline. Student-guided art direction helped capture photo images that would appeal to prospective students who might be interested in that major. All pieces conceptualized and written by Joy M. Newcom. Photography by Joy M. Newcom for biology, creative writing, education, English, history, psychology and wellness. Academic Department Fact Sheets.
To strengthen alumni engagement, a kit of materials was created to aid alumni in recruiting prospective students for Waldorf College. Wallet cards and a mini-fact sheet were enclosed in a wallet folder. Kits were distributed with a brief user’s guide that helped alumni understand the purpose of each piece. For example, one card (a yellow visitor’s pass) assured each visitor benefits like a bookstore discount, a free meal in the campus cafeteria, and tickets to either an athletic or fine arts event. The kit included a record of contacts and information on how to share those contacts with admission staff. All pieces conceptualized, written, designed by Joy M. Newcom.
Momentum Booklet – An informational booklet highlighting strengths of the Waldorf College (2008). Piece used to support communication initiatives with major donors. When the college’s leaders decided to pursue potential buyers for the college early in 2009, this booklet was modified for that use. Conceptualized, written and art directed by Joy M. Newcom.
- Production for a video presentation begins with a conversation about the objectives an organization hopes to accomplish and the piece’s intended audience. A shared understanding of the desired outcomes shapes the production’s thesis. Then a discussion about possible imagery and tone points to a visual theme that provides a sense of continuity from the opening frames to the closing scenes and sounds. To assure communication with the client, JoyMark ! Communications develops an action plan that serves as a production agreement throughout the scripting and production phases.
Action Plan: Opportunity Looks Like This (Krysilis)
Script: Opportunity Looks Like This (Krysilis)
Action Plan: Imagine What Will Be (Waldorf College)
Script: Imagine What Will Be (Waldorf College)
- Writing Samples
Article on student engagement that appeared in fall college guides, September 2008.
News release announcing the Waldorf Lutheran College Association’s unanimous vote to move forward with a sale of the college’s assets, April 2009.
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